Let’s go back in time again. After the previous post about the trends in the roaring twenties, we continue ten years later with our search for trends from the past. Even though some trends might seem familiar from the twenties, the thirties certainly have their own style and signature bags. Let’s begin with the 1930s!
What happend in the 1930s…
First I want to remind you a bit of what the thirties brought us in general. It will sketch a scene and might give us more insight into the bag trends of back then. From the roaring 20s into the early 30s, there was the largest stock market crash in America leading causing the Great Depression affecting not only America but the whole world. This ended at the end of the 1930s when the world war II began.
Besides these two major influences on the life of the people, there were also minor happenings causing changes in the world of fashion. For example the battle of the fly, a battle between the popularity of zippers over buttoned trouser flies. Ofcourse finally won by the zipper as you might see in the trousers your wearing at the moment… Not only did the zipper end up in the fly but it seemed to be a very functional way to close things off, so it was used in bags as well.
Shape and color
Just like in the roaring twenties the bag was mainly to carry a powder box or some gloves although it was more than in the previous decade. So they had to be a bit bigger. Often a single strap was used as a handle, although a finger strap, or no strap at all, like a clutch, was also popular. Soon a longer strap was used so the ladies didn’t have to carry the bag al the time in their hands.
It was the second half of the Art Deco period so still many influences of the distinctive pattern and style could be seen in the design and especially the shape of the bags. The extravagance was mainly seen in the night-time bags made of silk, velvet or beaded while the daytime bags were often made of leather.
Just as we recognize a Louis Vuitton bag for its monogram all over the bags in the 1930s not only the monogram of the designer was used, also the monogram of the owner. Just as I like to do in my bags nowadays.
What could we use for inspiration nowadays?
I’ve seen several leather artisans use their logo in an inventive way on their leather. I’ve seen them embossing it or in 3D and I am looking forward to experimenting with those techniques as well! What would your inspiration from the past be from the 1930s?