Over the years, I started to pick up some favorites bag designers. One of them is the brand Chloé. The elegance, simplicity but also the touch of details applied to their bag designs is what caught my eye. Since it has been a while I covered a designer, I thought let’s dig into the history of Chloé. Shall we?
At first, I thought the band name Cloé belonged to the founder of the brand. But that’s not the case. In 1952 Gaby Aghion founded Chloé in the heart of Paris. Gaby was born in Egypt but moved to Paris in 1945 to start her own fashion line. Soon she figured out there is more to than just creating beautiful items for a business and Jacques Lenoir joint her for the managing tasks in 1953.
Inventor of prêt-a-porter
Her vision was not as stiff as other were, for example, luxury fashion shouldn’t be just for the ones who could afford it but for everyone. She wanted to design luxury items but off the racks. She might even have invented the term ‘prêt-a-porter’ (ready-to-wear).
All Chloé’s It-bags
It took her 50 years before she, and her creative directors at that time, started to design also some accessories such as handbags, small leather items, and a shoe line in 2002. Her most famous bag, the Paddington bag was, as is said, the very first It-bag. The first few years no bag arrived at the boutiques since they were sold out even before they left the factory.
The Marcie came 8 years later. An iconic feminine bag for all your daytime activities. With the leather lacing, it has a little bit rougher or even 70s look to it.
Currently one of my personal favorites is the Drew. A cross body with chain strap and bold accessories. This bag was revealed in the fall collection of 2014.
Just a few months later in the next bag collection, another iconic bag from Chloé is shown. The Faye is known for its lock, a ring with a strap. It’s a daytime bag but many versions of it are seen nowadays.
In 2016 in the spring/summer collection, Chloé seemed to have done it again! An amazing bag with a strong it-vibe to it. The Nile bracelet is known for it circular hardware with an equestrian style but might be named to the origin of Gaby.
Besides these bags, there are many more beautiful bags made by the hands of the creators at Chloé. With the latest trend this spring/summer, oversized hardware I definitely think we can get inspired by the work by Chloé. It’s elegant but a bit boyish, feminine but also worn with confidence. It is a brand that inspires.